Bridging creativity and technology to drive innovative marketing solutions.

I conducted extensive market research to identify emerging trends and customer preferences in the handloom and textile sectors, which informed the development of a strong marketing strategy that increased brand awareness and customer engagement by 40%. I led the creation of a cohesive brand identity that showcased the quality and craftsmanship of our products. Additionally, I successfully orchestrated product launches and promotional campaigns that expanded our presence in key markets. By implementing SEO and SEM strategies, website traffic increased by 40%, while collaborations with artisans, designers, and e-commerce platforms broadened our reach and built a community of handloom enthusiasts. I managed content creation, public relations, and customer engagement initiatives, fostering brand loyalty and securing positive media coverage. Utilizing data-driven insights, I optimized marketing strategies, achieving a 35% increase in ROI and establishing performance metrics to continuously evaluate and refine our efforts.

As a Feature Writer at Sakal Media Private Limited - Sakal Times in Pune, India, I covered events related to arts and culture, interviewing a diverse range of performing artists, theater professionals, musicians, chefs, young entrepreneurs, and start-up businesses. I reported on live events and music concerts while writing articles focused on Indian artists, entertainment, and cultural topics. I skillfully adapted content for print, web, and mobile platforms, ensuring engaging narratives for varied audiences. Through extensive research and a strong network of industry contacts, I secured exclusive interviews and insights that enhanced the depth and quality of my stories. I also maintained journalistic integrity by meticulously editing and fact-checking content for accuracy and reliability.